PLUTO LABS is founded by Tess Zekeria, who has spent the last eight years working with newsrooms and tech platforms. From supporting the Lenfest Institute’s $10 million AI partnership with OpenAI and Microsoft to scaling partner programs at the Google News Initiative, she specializes in crafting narratives and building systems that bring clarity to complexity.

A true cross-pollinator, her approach is informed by anything and everything: public data, lectures on medieval society, conversations with her neighbor, social trends on X. Her background as a researcher means she brings an investigative eye to every project.

Her goal? To make technology more equitable, information more accesible, and the stories we tell about the future more human.











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